Freelance
Visual Identity
In my freelance projects, I work to deliver high-quality designs with meticulous attention to detail. My communication skills are key in understanding and meeting my clients' needs, ensuring their vision is translated effectively into the final product. I strive to create designs that not only meet but exceed expectations, leaving a lasting impression.
La Croqueteria is a local artisan producer of traditional Spanish croquetas. This brand needed to reflect quality, craft and boldness. The colour palette is simple with the two darker tones in the burnt orange and navy to sit behind white text. Photography is a key element in this identity making use of product shots and evoking an atmosphere.
Folia Presents is a community Arts organisation focused on supporting emerging artists. This brand straddles formal and playful in equal measure. The typography has character and the colour palette is bright and fun. This identity needed to be approachable and accessible but also appear established and effective.
Maplefield Sound is a boutique audio production studio based in Melbourne. This identity is professional with clean and simple styling and iconography. The typography is rounded as a nod to retro and analogue imagery. The mood here is classic with no compromise on quality.
This video was built as a reactive animation to the audio in the clip. The logo comes to life as the song plays, glowing more intensely as the audio amplitude increases.